As technology continues to evolve everyday it creates unlimited possibilities for sales teams to creatively use social media in a variety of ways to acquire leads, network, research, build rapport with customers.
Social media provides sales teams an opportunity to interact with potential customers, both on a personal level and an organization level, to gauge their pain points, and to understand their problems. Here are three social media tools and best practices sales team members can use to engage and build trust with customers.
Use LinkedIn to Connect With Potential Leads LinkedIn allows sales teams to have the opportunity to connect on personal level. Using the “In Common With” feature on LinkedIn allows users to see what networks, skills or groups they have in common with a lead. This knowledge allows for a warm call when a sales team member first engages with a prospect, as opposed to a cold call. People are more likely to speak with if you have trusted contact in common or share a common interest.
Use Twitter to Track Leads and Customers For sales team members, it is their job to find out problems their current lead has and find a solution to that problem. Twitter allows users to track their current leads through the feature called “List”. Sales teams can use this feature on Twitter to keep up to date on their leads by learning what topics they are interested in and see what problems they are facing. For example, sales teams can use this tool to find out what topics a client is interested in and send them an article on that topic to continue to engage with them and not just sale. Twitter is a great platform to stay up to date on leads because it provides information in real-time.
Use YouTube to Drive Sales With Leads and Customers YouTube is a live video broadcasting app that allows users to connect on a personal level by asking questions and commenting live. Video content is king and more sales teams are using videos to engage with customers and build credibility.
Sales teams can use YouTube for live product demonstrations to boost sales and make it feel authentic rather than rehearsed. This gives customers the opportunity to learn about a product more in-depth and sales team members the opportunity to learn terminology that customers might not be familiar with or topics customers are interested in for future webinars.
People are more likely to buy from people they like, know and trust. LinkedIn, Twitter and YouTube are social media tools that will allow sales teams to build relationships, generate sales, bring value and build community among your organization for current and prospective customers.
